Finding the right image to go with an article can be quite a challenge, however this one completely encapsulates the point that I want to make; the Brand Essence of your company is a collection of characteristics that sit at the heart of everything the company does and makes the company what it is, whereas […]
Not wanting to gloat I am at the start of week three of my holiday exploring northern Italy. When we packed I included a number of business books that are on my reading list as well as post-it notes, pens and paper to plan and create my TED style talk around the Who and the […]
As a CEO or business owner you will understand the immense value in taking the time to articulate your company’s true purpose and establish authentic brand values to share with fellow directors and senior leaders. While this exercise has immeasurable value in helping to steer strategic direction, the real power of articulating this Brand Essence will only be […]
Your people are your most precious commodity, whether they are leaders, administrators, technicians, sales or production staff. Staff turnover in many sectors is at it’s highest rate ever with employees feeling little or no sense of loyalty to employers and moving on in search of something more satisfying or lucrative. Yet there are organisations who are bucking […]
So you you need a new CEO or senior leader. Your shortlist is full of people who have the skill-set you require and who have proved their competence and ability through a solid track-record. How do you know if they have the magic additional ingredient they will need to be sure they fit into your environment, work well with other […]
I’m sure many of you will have come across Simon Sinek’s work, ‘Start with Why’ in which he makes a powerful argument for companies to have purpose at the centre of everything they do. While I have always shared the same ethos and have made sure that a company’s ‘why’ is represented in any content […]
We all know that, when it comes down to measuring success, your bottom line Profit is usually the key marker. We also know that to get to that profit we need great Products and efficient Processes to design, create, manage, promote, sell and deliver our business offerings. Is that enough, or are there other key ingredients that […]
There is definitely change in the air….. The traditional leadership model where leaders command and control an organisation from a protected ivory tower is slowly giving way to a more inclusive model that senses change or challenge and responds in a way that works for everyone, not just the leaders and shareholders. In a forest, there is […]
Your brand essence and company culture should work hand in hand to give customers and colleagues a true understanding of who you are and what you stand for. If you get that bit right, then as long as you have services and products that are a good fit with your brand, then generating turnover and making profit […]
By using the word sustainable I’d invite you to consider two definitions of the word: Be able to last or continue for a long time Involving methods that do not completely use up or destroy natural resources* Those who are familiar with my insights into branding & leadership will recognise my advocacy for a leadership style that results in […]
New Edge, an insightful approach to Brand Essence, Leadership and Communication 